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The Business Model: Design, Build and Adapt Models That Drive Business Growth

Adam J. Bock, Gerard George · ISBN 9781292135700
The Business Model: Design, Build and Adapt Models That Drive Business Growth | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education UK
Author(s) Adam J. Bock / Gerard George
Edition 1
Published 13th December 2017
Related course codes MGMT2080 Application of Business Models

Business models are the beating heart of your firm's value proposition.


Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context.


 

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