This book helps to answer these questions for the senior manager responsible for company strategy; the project manager who?s been asked to chart and defend a new strategic course of action; and the student wishing to ?learn the ropes? of strategy-creation. This book offers no theoretical strategy ?frameworks?. Nor does it propagate a specific strategy of any kind. It is, quite simply, a ?cook book? describing a step-by-step, focused and fast approach for creating a new strategy at medium-sized and large businesses. It is a proven method used by top management consultants to help clients develop new strategies.
The Craft of Strategy Formation provides a crisp account of the consecutive steps to take (and pitfalls to watch out for) when typically vague business concerns need to be translated into actionable strategy fast. Featuring the tried-and-tested analytical and organizational approach of top management consultants, this integral account of how strategy is crafted in practice offers a welcome break from traditional handbooks featuring largely isolated frameworks, tools and cases; highly theoretical academic treatises; and largely anecdotal ?infotainment? books for the general reader.