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The Dragonfly Effect
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Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Jennifer Aaker / Andy Smith / Carlye Adler / Chip Heath / Dan Ariely |
| Subtitle | Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change |
| Edition | 1 |
| Published | 9th September 2010 |
| Related course codes |
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Proven strategies for harnessing the power of social media todrive social change
Many books teach the mechanics of using Facebook, Twitter, and
YouTube to compete in business. But no book addresses how to
harness the incredible power of social media to make a difference.
The Dragonfly Effect shows you how to tap social media and
consumer psychological insights to achieve a single, concrete goal.
Named for the only insect that is able to move in any direction
when its four wings are working in concert, this book
- Reveals the four "wings" of the Dragonfly Effect-and how they
work together to produce colossal results - Features original case studies of global organizations like the
Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like
Groupon and COOKPAD, showing how they achieve social good and
customer loyalty - Leverage the power of design thinking and psychological
research with practical strategies - Reveals how everyday people achieve unprecedented
results-whether finding an almost impossible bone marrow match for
a friend, raising millions for cancer research, or electing the
current president of the United States
The Dragonfly Effect shows that you don't need money or
power to inspire seismic change.
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