The Economics of Electronic Commerce
Pearson Education Ltd.
For courses in Electronic Commerce. Electronic commerce clearly crowns the list of technology-related media topics, as evidenced by the abundance of technical and legal literature. However, in virtually all of these publications, economics issues have largely been neglected. The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry-laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business.