• Free delivery over $80 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

The Global Business Environment

Course Codes : IBUS2302, IBUS7306

The Global Business Environment

ISBN 9781137483744
Edition 4
Publication Date
Publisher Macmillan
The Global Business Environment is an accessible and comprehensive introduction to the context in which businesses operate. It covers the economic, political, social, legal, cultural, technological and financial environments from a thoroughly international perspective. It challenges readers to think critically about global issues that affect the business environment. Features: - Written in a clear, authoritative writing style - Designed for learning; each chapter includes a wealth of features to encourage learning from case studies to critical thinking references, review questions, multiple choice questions, assignments and further reading - 36 international case studies explore a diverse range of businesses, industries, governments and individuals (from Australia and China to Iran and Mozambique) - Six brand new ‘Global Business in Action’ video interviews with business people around the world - Increased international coverage across examples and cases - Inclusion of business managers’ viewpoints in new ‘Global Business in Action’ video interviews, integrated into the text, with reflective questions - Pause to Reflect boxes encouraging students to form their own opinion, and ‘The Way I See It’ quote boxes highlighting contentious issues for further debate - Increased emphasis on SME's and born-global organizations

Leaves warehouse in 1 business day

Savings : $28.49 (25% off)

or buy now & pay later with