The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

ISBN : 9780470894064
Publisher : Jossey Bass Wiley
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.

$147.56

BackOrder

Leaves warehouse in 14 - 21 business days

List Price : $163.95

Savings : $16.39