• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge

The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge

ISBN 9780749465339
Edition 3 Revised edition
Publisher Kogan Page Ltd
Author(s)
Publication Date
Overview
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.
Out of Stock

Savings : $12.75 (17% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with