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The Leader's Guide to Storytelling
Details
Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Stephen Denning |
| Subtitle | Mastering the Art and Discipline of Business Narrative |
| Edition | 2 |
| Published | 17th February 2011 |
| Related course codes |
Mastering the Art and Discipline of Business Narrative
How leaders can use the right story at the right time to inspirechange and action
This revised and updated edition of the best-selling book A
Leader's Guide to Storytelling shows how storytelling is one of
the few ways to handle the most important and difficult challenges
of leadership: sparking action, getting people to work together,
and leading people into the future. Using myriad illustrative
examples and filled with how-to techniques, this book clearly
explains how you can learn to tell the right story at the
right time.
- Stephen Denning has won awards from Financial Times, The
Innovation Book Club, and 800-CEO-READ -
The book on leadership storytelling shows how successful
leaders use stories to get their ideas across and spark enduring
enthusiasm for change - Stephen Denning offers a hands-on guide to unleash the power of
the business narrative.
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