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A modern-day must. This is your essential guide to understanding the media and how to use it to get publicity. Full of proven, practical advice on public relations. With real world examples and feedback from top media professionals, this is the ideal book for PR practitioners, students, or anyone who needs to interact with journalists and TV/radio producers. It also covers the critical area of social media. The author, Brian Johnson, is an award-winning media specialist with decades of experience in both journalism and PR.