The Marketing of Sport

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The Marketing of Sport 9780273688266

ISBN : 9780273688266
Publisher : Financial Times Prentice Hall
Author(s) :
Publication Date :
Overview The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.


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