The Media and Communications in Australia
Edition 3 ed
Publication Date 1 Jan 2009
OverviewTraditional media are under assault from digital technologies. Online advertising is eroding the financial basis of newspapers and television, demarcations between different forms of media are fading, and audiences are fragmenting. We can podcast our favourite radio show, data accompanies television programmes, and we catch up with newspaper stories on our laptops. Yet mainstream media remain enormously powerful. The Media and Communications in Australia 3E offers a systematic introduction to this dynamic field. It outlines the key media industries and explains how communications technologies are having an impact on them. It provides a thorough overview of the main approaches taken in studying the media, and includes new chapters on social media, gaming, telecommunications, sport and cultural diversity. With contributions from some of Australia's best researchers and teachers in the field, it is a comprehensive and reliable introduction to media and communications. It is an ideal student text, and a reference for teachers of media and anyone interested in this influential industry.
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