• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Course Codes : 24207

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

ISBN 9780415856713
Edition 5th
Publisher Routledge
Author(s)
Overview
The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.
BackOrder

Leaves warehouse in 14 - 21 business days

Savings : $14.10 (15% off)

or buy now & pay later with

Related Searches