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The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising

Course Codes : ADV105

The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising

ISBN 9781887229371
Edition 2 Rev ed
Publisher Ingram
Author(s)
Publication Date
Overview
A smart book about one of the most challenging jobs in business - account management. Perfect as a core text for a management course, or as a supplement for your student agency.
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