The New Mass Media

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

The New Mass Media 9780395921081

ISBN : 9780395921081
Publisher : Houghton Mifflin (Academic)
Author(s) :
Overview This engaging text focuses on the role of technology in the development of the various media and the professions of advertising, journalism and public relations. The book is a highly visual text with its central components including the impact of the Internet on various media and the professions, the history of each medium and the demassification of various media. The issue of corporate ownership is also addressed and its effect on individuals and society. Christopher Harper writes in a lively, direct and journalistic style, which will have enormous appeal to students. Additionally, the text incorporates numerous aid boxes to assist learning such as: - Timeline boxes - "Think About It" boxes - Personal Journal boxes - People in the Media boxes


Out of Stock

Sign up to get notified when this product is back in stock

List Price : $77.95

Savings : $15.20 (19% off)

or buy now & pay later with