Praise for The Power of Legacy and Planned Gifts
"Kevin Johnson has done a great job making clear the process and
the implications of a bequest to a charity. A nonprofit's workers
and its donors will be well served in reading this book."
?Bill Gates, Sr., author, Showing Up for Life
"Regardless of the size, vintage, or mission of your
organization, you can use this book. If this is the part of
fundraising you have been avoiding, Kevin's sensible advice can get
your team started and get results sooner than you think."
?Joan Flanagan, fundraiser, Center for New Community, and author, Successful Fundraising
"Bequests are the key for small and medium-sized charities to
survive and thrive. Kevin clearly shows how board and staff can
easily develop the comfort and confidence to build effective
relations with donors, and help them tell their stories and express
their deepest values through bequests. Oh, that we all had this
book years ago!"
?Roger Ellison, vice president for planned giving, West Texas Rehabilitation Center Foundation
"Kevin's insights into donor motivation and the richness of our
story have resulted in a substantial increase in planned gifts to
?Karlene McCabe, executive director, Greenbelt Land Trust
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.