The Practice of Public Relations: International Edition
Edition 12 ed
Publication Date 1 Jan 2014
OverviewPairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.