The Practice of Public Relations

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The Practice of Public Relations

ISBN : 9780137058310
Publisher : Pearson
Author(s) :
Publication Date :
Edition : International ed of 11th revised ed
Overview Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.

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