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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Walter L. Baker / Michael V. Marn / Craig C. Zawada |
Edition | 2 |
Published | 21st May 2010 |
Related course codes |
A comprehensive look at creating pricing strategies that work in
both good economic times and bad
Written by three preeminent pricing experts at McKinsey &
Company, the Second Edition of The Price Advantage is
a practical pricing guide for the executive or pricing practitioner
who wants to identify, capture, and sustain substantial pricing
gains in their business.
Pricing is by far the most powerful profit lever that managers
can influence. Yet few companies approach pricing in a way that
fully capitalizes on its value. This Second Edition, a major
revision and extension of the first book, shows you what it takes
to achieve the price advantage in today's competitive and
complex business environments. Based on in-depth, first-hand
experience with thousands of companies, this book provides managers
with a pragmatic guide through the maze of pricing issues. It
reinforces why pricing excellence is more critical than ever today
and then explains state-of-the-art approaches to analyzing and
improving your own pricing strategy and execution.
Engaging and informative, the Second Edition of The
Price Advantage will put this essential discipline in
perspective.