The Professionals' Guide to Publishing: A Practical Introduction to Working in the Publishing Industry
Kogan Page Ltd
Publication Date :
1 Jan 2011
"The Professionals' Guide to Publishing" is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally. Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.