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The Sport Business Future

The Sport Business Future

ISBN 9781403912671
Edition 2004 ed.
Publication Date
Publisher Palgrave Macmillan
Author(s)
Overview
This book looks at the impact of powerful technological changes on the business of sport, including human computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.

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