The Sports Event Management and Marketing Playbook

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The Sports Event Management and Marketing Playbook

ISBN : 9781118244111
Publisher : John Wiley & Sons Inc
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview A successful sports event requires a planner who knows the market, knows how to please sponsors and knows how to fill an arena. Combining sports event management and marketing into a single integrated approach, this book offers a broad overview of the vision and planning that are required.

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