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The Strategic Management of Information Systems

Joe Peppard, John Ward · ISBN 9780470034675
The Strategic Management of Information Systems | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons (UK)
Author(s) Joe Peppard / John Ward
Subtitle Building a Digital Strategy
Edition 1
Published 22nd April 2016
Related course codes

Building a Digital Strategy


  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
     

  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.


  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.


  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

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