The Tipping Point: How Little Things Can Make a Difference; ISBN: 9780316346627

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The Tipping Point: How Little Things Can Make a Difference

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The Tipping Point: How Little Things Can Make a Difference

ISBN 9780316346627

Publisher Back Bay Books

Author(s) Malcolm Gladwell

Overview

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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