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Total Global Strategy: Updated for the Internet and Service Era

Total Global Strategy: Updated for the Internet and Service Era

ISBN 9780130179173
Publisher Prentice Hall
Author(s)
Overview
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies.
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