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Tourism Marketing and Management Handbook

Tourism Marketing and Management Handbook

ISBN 9780134395302
Edition Student ed of 2 Revised ed
Publisher Financial Times Prentice Hall
Author(s)
Overview
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.
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