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Toy Monster
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Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Jerry Oppenheimer |
| Subtitle | The Big, Bad World of Mattel |
| Edition | 1 |
| Published | 15th January 2010 |
| Related course codes |
The Big, Bad World of Mattel
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its
no-fun-and-games marketing muscle reaches some 140 countries, and
its iconic products have been a part of our culture for
generations. Now, in this intriguing and entertaining expos?,
New York Times bestselling author Jerry Oppenheimer places
the world's largest toy company under a journalistic microscope,
uncovering the dark side of toy land, and exploring Mattel's
oddball corporate culture and eccentric, often bizarre, cast of
characters.
Based on exclusive interviews and an exhaustive review of public
and private records, Toy Monster exposes Mattel's
take-no-prisoners, shark-infested corporate style. Throughout this
scrupulously reported, unauthorized portrait, you'll discover how
dangerous toys are actually nothing new to Mattel, and why its
fearsomely litigious approach within the brutal toy business has
helped their products dominate potential rivals such as Bratz.
- Introduces you to the larger-than-life personalities that have
shaped Mattel's eccentric world - Offers an inside look- from an experienced author-at the
scandals that have been a part of this iconic company - Jerry Oppenheimer is also the author of Madoff with the
Money, an in-depth look at Bernie Madoff the man and his
billion dollar scam
Engaging and accessible, Toy Monster shows you why
today's toy business isn't always fun and games.
Translation missing: en.general.search.loading