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Understanding Marketing Research

Understanding Marketing Research

ISBN 9781741032048
Edition 1
Publisher Pearson Education Australia
Author(s)
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Overview
This Australian text has been written in an easy to read style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities to reinforce students learning, as well as to encourage further discussion.
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