Where the Suckers Moon: The Life and Death of an Advertising Campaign

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Where the Suckers Moon: The Life and Death of an Advertising Campaign

ISBN : 9780679740421
Publisher : Vintage Books
Author(s) :
Publication Date :
Overview Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read".--Neil Postman (Technopoly).

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