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Mediascapes: New Patterns in Canadian Communication

Mediascapes: New Patterns in Canadian Communication

ISBN 9780176508647
Edition 4
Publication Date
Publisher Cengage
Author(s)
Overview
Now in its fourth edition, Mediascapes: New Patterns in Canadian Communication provides students with a comprehensive introduction to mass communication in Canada. This edition has been completely refreshed with new material by top scholars working on the most current issues in communications research. The text takes an issues-oriented approach and follows the general outline of the introductory course: history and theory; audiences and the cultural marketplace; media ownership; and new media. Each section begins with an introduction by editor Leslie Regan Shade in order to contextualize the exciting and engaging content for students.
Overview
Now in its fourth edition, Mediascapes: New Patterns in Canadian Communication provides students with a comprehensive introduction to mass communication in Canada. This edition has been completely refreshed with new material by top scholars working on the most current issues in communications research. The text takes an issues-oriented approach and follows the general outline of the introductory course: history and theory; audiences and the cultural marketplace; media ownership; and new media. Each section begins with an introduction by editor Leslie Regan Shade in order to contextualize the exciting and engaging content for students.

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