Crisp: Writing & Implementing a Marketing Plan : A Guide for Small Business Owners
Crisp Publications Inc
Richard F. Gerson
1 Mar 1991
This book is particularly useful for small business owners and service providers. It is a resource for anyone who knows the value of a written marketing plan and the necessity of revising it on a regular basis. You will learn the elements of a business plan, how to write a good marketing plan and the methods to implement the plan.