How Design Strategies Are Shaping the Future of Business

praise for a fine line

"A breath of turbo-charged fresh air that doesn't regurgitate
the ego-maniac CEO's selective memory or an outside expert's
misinterpretations. Hartmut explains innovation through the lens of
design, and it's about time we gained his valuable perspective."
—Guy Kawasaki, former chief evangelist, Apple and co-founder
of Alltop.com

"At Flextronics, we fell in love with Hartmut and frog, and
their passion for bringing crazy great designs and design processes
into the forefront of great product companies. We used their
expertise to help our customers, many of the greatest product
companies in the world, including Apple, HP, Cisco, Microsoft and
others. It is a credit to Hartmut that in the midst of a shocking
global recession, frog still sets quarterly revenue records. Theirs
is a unique and fascinating story." —Michael Marks, partner,
Riverwood Capital LLC and former CEO, Flextronics

"Hartmut's new approach to design is felt in every room in every
house in every country and in every business around the world. He
proved that thoughtful design is not only good for people but is
good for business—and that both are interlinked. I have been
fortunate to have observed first hand his impact at Sony, Apple,
and HP?and have learned so much from him. He is an unsung hero of
our times! A Fine Line is a must-read for designers and business
people alike." —Satjiv Chahil, senior vice president,
Hewlett-Packard

"A fascinating, breathtaking, and exemplary insight into a
success story that never had so much topicality, and so much
informative potential as just now. Esslinger offers an honest and
encouraging portrait of the incredible power of the business and
design alliance. A Fine Line is a handbook of design expertise and
the art of business at its best, showing a variety of radical
solutions and fresh new ideas." —Professor Dr Peter Zec,
president, ICSID and founder, red dot awards