• Free delivery over $80 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Applied Mass Communication Theory

Applied Mass Communication Theory

ISBN 9781138689121
Edition 2
Publication Date
Publisher Taylor and Francis
Author(s)
Overview

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.

This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

Leaves warehouse in 10 - 15 business days

Savings : $18.05 (19% off)

or buy now & pay later with

Related Searches