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Publisher | SAGE Publications Inc |
Author(s) | Marianne Dainton |
Edition | 4 |
Published | 22nd January 2018 |
Related course codes | COMN11-101 Introduction to Communication |
Updated Edition of Bestseller!
Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.
New to the Fourth Edition
1. "You're Fired"
2. "Bad Move"
3. "Million Dollar Manipulation"
4. "The (New) Media Culture Wars"