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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Joe Calloway |
Subtitle | How Extraordinary Companies Transcend Commodity and Defy Comparison |
Edition | 2 |
Published | 31st July 2009 |
Related course codes |
How Extraordinary Companies Transcend Commodity and Defy Comparison
A revised and updated edition of the bestselling "no-nonsense
guide to beating the competition."-Publisher's Weekly
Becoming a Category of One reveals how extraordinary
companies do what they do so well and gives you the tools and ideas
to help your business emulate their success. Packed with real case
studies and personal reflections from successful business leaders,
it helps you apply the best practices of the best companies to set
yourself apart from your competitors and turn your business into a
market leader.
Whether you run a multinational corporation or a two-person
start-up company, the lessons you'll find here apply to any
business. This Second Edition includes a new chapter on "tie
breakers," updated examples of today's category of one companies,
and special contributions from business experts, bestselling
authors, and CEOs on the future category of one business.
Now more than ever, you have to differentiate your business from
the competition to succeed. Becoming a Category of One gives
you the blueprint for building your own extraordinary business.