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Search results for consumer behaviour implications for marketing strategy

    Best Matching Products for consumer behaviour implications for marketing strategy
    Edition #7

    Kopanidis, Foula; Quester, Pascale; Pettigrew, Simone; Rao Hill, Sally; Hawkins, Del I

    ISBN : 9781743076811

    Best Matching Products for consumer behaviour implications for marketing strategy
    Edition #Australian

    Cathy Neal

    "Consumer Behaviour", the market leading text by Cathy Neal ...

    ISBN : 9780074716939

    Edition #7

    Kopanidis, Foula; Quester, Pascale; Pettigrew, Simone; Rao Hill, Sally; Hawkins, Del I

    Course Codes : , BMA262 , MKT5ACD , MKTG2031 , MKTG6007 , MRKT19031

    ... Consumer Behaviour, EFB336, EFB336, EFB336, MKTG6007 - Consumer Behaviour, EFB336, MRKT19031 - Consumer Behaviour, BMA262 - Consumer Behaviour ...

    ISBN : 9781743076811

    Edition #6

    Pascale Quester

    Course Codes : , MARK217

    ... exploration into the field of consumer behaviour through a student-friendly layout and ... impact of the Internet on consumer protection and privacy., EFB336, EFB336 ...

    ISBN : 9780070287099

    Edition #4

    Ryan, Damian

    ... the new generation of digital consumers. Clear, informative and entertaining, ... , mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of ...

    ISBN : 9780749478438

    Peter Doyle

    ... practical, step-by-step guide to developing marketing strategies that generate growth and shareholder ... should evaluate strategies and stimulate more effective and relevant marketing in their ...

    ISBN : 9780471877271

    Edition #2

    Damian Ryan

    ... marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. ... real-world examples of digital marketing successes and expert opinions, ...

    ISBN : 9780749464271

    Edition #3

    Cathy Neal

    ... reaching the consumer, its role in consumer research, the development of marketing strategy, and ... its impact on the globalisation of consumer markets, throughout ...

    ISBN : 9780074714409

    Edition #2

    Schiffman

    ... graduate courses in consumer behaviour. This most popular Australian undergraduate Consumer Behaviour text has ... Australasian Marketing Journal. New consumer data generated by the growth in market research ...

    ISBN : 9780724804276

    Gunter, Barrie; Furnham, Adrian

    ... as a way to relate consumer behaviour to market choice. This book, originally ... from cameras to pet food. Buy New

    ISBN : 9781138832459

    Gunter, Barrie; Furnham, Adrian

    ... as a way to relate consumer behaviour to market choice. This book, originally ... from cameras to pet food. Buy New

    ISBN : 9781138832466

    Arnold, Stewart; Chadraba, Petr; Springer, Reiner

    ... the development and implementation of marketing strategies responsive to different environments. This ... the 6th annual conference on "Marketing Strategies for Central & Eastern Europe ...

    ISBN : 9781138718265

    Funk, Daniel; Funk, Daniel; Alexandris, Kostas; McDonald, Heath

    ... emphasises the role of consumer behaviour in sport marketing. Given the social, economic ... heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance ...

    ISBN : 9781138135499