Edition 2 ed
OverviewThe second edition of this popular text has been thoroughly updated to incorporate TAFE marketing curriculum changes and changes in the Australian business environment. It simplifies the learning process for the student by following a practical, step-by-step approach. Presenting only the necessary theory and rhetoric, the author, an experienced TAFE teacher, ensures that students are guided to learning the core concepts with a clear, accessible and well-structured text.
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