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Consumer Behaviour

Consumer Behaviour

ISBN 9780471335184
Publisher John Wiley & Sons Inc
Author(s)
Overview
"Consumer Behaviour" is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.

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