1:Professional business communication Persuasion Writing blocks Organising the writing process How to use this book Questions 2: How language works Word types (parts of speech) Sentences Questions 3: Grammar and punctuation Sixteen common grammatical errors Punctuation Questions 4: Paragraphs: coherence and cohesion Clear expository writing What is a paragraph? Coherent paragraphs: organising by theme Cohesive and relevant elaboration Modelling paragraphs in an essay Questions 5: Style and tone Bureaucratic-technical writing Plain English Style guidelines Tone Questions 6: The editing process The editing process in focus Questions 7: Letters and memoranda Letters Generic memoranda Questions 8: Employment applications and r�sum�s Who needs a r�sum�? Job application documents The r�sum� Letters of application Addressing the selection criteria Questions 9: Essays, literature reviews and research papers Essays Literature reviews Questions 10: Proposal and grant writing Defining a proposal Types of proposals Format of a proposal Scripting a proposal Proposal presentation Grant application writing Questions 11: Report writing The three levels of report writing Generic report structure The laboratory report Research reports Feasibility reports Progress reports Trip reports Questions 12: Manuals What are manuals? Questions 13: Pr writing Flyers Brochures Newsletters Media releases Graphic elements Questions 14: Electronic writing Email Web writing Questions 15: Speech writing Introduction Public speaking for business people Structuring a speech Questions 16: Oral presentations Types of oral presentation Presenting Questions 17: Visual text What is visual text? Associating visual with verbal text Categories of visual text Practical application of Gestalt: Case study Questions Vocabulary builder exercise Commonly confused words References Index