Course Codes : MBA
Corporate Communication: Effective Techniques for Business
Edition 2 ed
OverviewThe book will be particularly useful in university and TAFE corporate writing, business communication and technical communication courses, as well as Business English courses for NESB students. Senior English classes will also benefit from this material. School libraries may find it useful to keep several copies as it explains how to write essays, letters and paragraphs, as well as providing punctuation, grammar and style chapters. Writing consultants should find the vast range of genres (research papers, essays, proposals, reports, manuals, PR writing, e-writing, speech writing) extremely informative for use in the work place. Corporate Communication provides a theoretical framework and practical applications (literally how-to-do-it step by step) so teachers can choose the level at which they use the book's contents. It provides a thorough writing approach to: writing, language use (grammar, punctuation); style; paragraphs; and all possible genres (e.g. essays, proposals and letters) for business and education. It also provides effective and practical guides to speech writing and spoken communication as well as using visual text.