Developing your IMC plan

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Developing your IMC plan

ISBN : 9781743072479
Publisher : McGraw-Hill Australia
Author(s) :
Publication Date :
Edition : 1st
Overview In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.

$41.46

BackOrder

Leaves warehouse in 14 - 21 business days

List Price : $49.95

Savings : $8.49

$23.98

Limited Stock

Leaves warehouse in 1 business day

Due Date 12/07/2017

List Price : $49.95

Savings : $25.97