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Digital Marketing: Strategy, Implementation and Practice

Course Codes : MMK332, MARK2084, MKT525, BHO5501

Digital Marketing: Strategy, Implementation and Practice

ISBN 9780273746102
Edition 5 Rev ed
Publication Date
Publisher Financial Times Prentice Hall
Author(s)
Overview
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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