David Dranove, David Besanko, Mark Shanley, Mark Schaefer
Publication Date :
17 Jul 2015
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment. This text is an unbound, three hole punched version. Access to WileyPLUS sold separately.