Entrepreneurship: Theory, Process, Practice

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Entrepreneurship: Theory, Process, Practice

ISBN : 9780170181570
Publisher : Cengage Learning Australia
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview Covering foundations of entrepreneurship and new venture creation for the Asia-Pacific entrepreneur, this book combines a solid theoretical foundation with a practical step-by-step approach to the process of entrepreneurship. It places a unique emphasis on developing a business idea, encouraging students to think like successful entrepreneurs. Alongside established topics ranging from planning and finance to cultural and legal issues, students will also learn entrepreneurial practices that integrate sustainability and lead to commercial and economic success. Additional experiential exercises continue to emphasise learning by doing, and updated case studies help students to relate entrepreneurship theory to the real world.

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