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 Event Management : For Tourism, Cultural, Business and Sporting Events

Event Management : For Tourism, Cultural, Business and Sporting Events

ISBN 9780170394451
Edition 5
Publication Date
Publisher Cengage Australia
Author(s)
Overview
Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

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