This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
This 3rd Edition has been updated to include:
coverage of hot topics such as use of techonology and social media, power of the consumer & effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
additional Online Resources including: PPT, test bank of questions, weblinks & additional case studies
New/updated international case studies looking at a broad range of hospitality setting such as restaurants, cafes and hotels.
Features: New discussion questions at the end of each chapter