close

Hospitality Marketing and Consumer Behavior

Vinnie Jauhari · ISBN 9781315341996
Hospitality Marketing and Consumer Behavior | Zookal Textbooks | Zookal Textbooks
Format:
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$173.80
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Taylor & Francis
Author(s) Vinnie Jauhari
Published 2017-06-26
Related course codes
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Translation missing: en.general.search.loading