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How Brands Grow: Part 2 Revised

Jenni Romaniuk, Byron Sharp · ISBN 9780190330026
How Brands Grow: Part 2 Revised | Zookal Textbooks | Zookal Textbooks
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Publisher Oxford University Press Australia
Author(s) Jenni Romaniuk / Byron Sharp
Subtitle Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Edition 2
Published 22nd September 2021
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Including Emerging Markets, Services, Durables, B2B and Luxury Brands

This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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