• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

International Advertising: Communicating Across Cultures

International Advertising: Communicating Across Cultures

ISBN 9780534192785
Publisher Wadsworth Publishing Co Inc
Author(s)
Overview
This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.

Out of Stock

Sorry but this item is out of stock, please check back again soon.