• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

 International Advertising : Communicating Across Cultures

International Advertising : Communicating Across Cultures

ISBN 9780534192785
Edition 1
Publisher Wadsworth Publishing Co Inc
Author(s)
Publication Date
Overview
1. Growth of International Business and Advertising. 2. The International Marketing Mix. 3. The International Marketing and Advertising Environment. 4. The Cultural Environment. 5. Coordinating and Controlling International Advertising. 6. Creative Strategy and Execution. 7. Advertising Media in the International Arena. 8. Research in the International Arena. 9. Advertising Regulatory Considerations in the International Arena. 10. Social Responsibility and Ethics in the Global Marketplace. 11. New Marketing and Advertising Frontiers. Epilogue. Appendix: ICC International Code of Advertising Practice. Index.

Out of Stock

Sorry but this item is out of stock, please check back again soon.