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International Advertising: Communicating Across Cultures

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International Advertising: Communicating Across Cultures

ISBN : 9780534192785
Publisher : Wadsworth Publishing Co Inc
Author(s) :
Overview This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.

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