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International Business

International Business

ISBN 9780199646968
Edition 2
Publication Date
Publisher Oxford University Press
Author(s)
Overview
This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business. Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features: Considerably revised structure to reflect student's knowledge as they progress through an international business module Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business New chapters on emerging markets and the environmental challenges facing businesses End of part long cases to promote a holistic understanding of international business
Overview
This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business. Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features: Considerably revised structure to reflect student's knowledge as they progress through an international business module Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business New chapters on emerging markets and the environmental challenges facing businesses End of part long cases to promote a holistic understanding of international business

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