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International Business: Economics and Operations

International Business: Economics and Operations

ISBN 9780135119952
Edition Global ed of 13th revised ed
Publisher Pearson Education (us)
Author(s)
Publication Date
Overview
For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
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