International Business: Economics and Operations
Pearson Education (us)
Publication Date :
1 Jan 2011
Global ed of 13th revised ed
For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.