International Marketing: An Asia-Pacific Perspective
Pearson Education Australia (TAFE)
Publication Date :
1 Jan 2008
International Marketing: An Asiaí_íÍPacific Perspective, 4e is a comprehensive text, developed by Australian authors, to reflect the needs of marketers and managers in the Asiaí_íÍPacific region. It focuses on Australian and New Zealand firms looking outwards, principally but not exclusively towards the Asiaí_íÍPacific region, as this is the major focus of their international business activities.
For second and third year undergraduate and postgraduate students of international marketing, international marketing management and contemporary issues in international marketing.