International Marketing: An Asia-Pacific Perspective

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International Marketing: An Asia-Pacific Perspective

ISBN : 9780733992377
Publisher : Pearson Education Australia (TAFE)
Author(s) :
Publication Date :
Edition : 4
Overview International Marketing: An AsiaŒŠí_íÍPacific Perspective, 4e is a comprehensive text, developed by Australian authors, to reflect the needs of marketers and managers in the AsiaŒŠí_íÍPacific region. It focuses on Australian and New Zealand firms looking outwards, principally but not exclusively towards the AsiaŒŠí_íÍPacific region, as this is the major focus of their international business activities. For second and third year undergraduate and postgraduate students of international marketing, international marketing management and contemporary issues in international marketing.

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